They're betting
you'll back down.
How very dare they.

HowVeryDare is a tool that helps everyday people in the UK fight unfair fines, dodgy bills, cowboy builders and rogue traders without hiring a lawyer. You upload the evidence you already have — emails, texts, WhatsApps, photos and invoices — and it turns the mess into a clear timeline and a ready-to-send appeal, complaint or claim.

It works in three steps. First, you upload the evidence you already have on your phone. Second, HowVeryDare organises it into a clean timeline, scores how strong your case is, and tells you straight when you don't have one. Third, you get a ready-to-send appeal, complaint or claim pack — and you stay in control of when you send it.

To appeal a Penalty Charge Notice (PCN), you challenge it with the council or private operator before the deadline, setting out why it's wrong and backing it up with evidence such as photos, signage, tickets or payment records. Many fines are cancelled simply because people present their evidence clearly. HowVeryDare helps you assemble that evidence and draft the challenge so you're impossible to ignore.

Yes. You have the right to represent yourself — known as being a "litigant in person" — for appeals, complaints and small claims. You don't need a solicitor to dispute a parking ticket, a wrong bill or shoddy building work. HowVeryDare is built to make self-representation faster and stronger by turning your own evidence into a proper case.

A litigant in person is someone who handles their own legal matter — an appeal, complaint or court claim — without a solicitor or barrister representing them. It's a recognised right in the UK. HowVeryDare supports you to act as a litigant in person; we are not a law firm and do not provide legal advice.

HowVeryDare is built for the everyday disputes ordinary people lose by giving up: parking fines and PCNs, dodgy or incorrect bills and refused refunds, cowboy builders who took a deposit and botched the work, and rogue traders who ripped you off and stonewalled you. If you have evidence and you're in the right, it helps you act on it.

Disputing a bill starts with the facts: what you were charged, what you actually agreed, and the messages or receipts that prove it. You raise a clear, evidenced complaint with the company and escalate if they refuse. HowVeryDare pulls the proof out of your own emails and texts and turns it into a complaint that's hard to brush off.

If a builder took your deposit and botched the work, or a trader ripped you off, your strongest move is a documented claim: the contract or quote, what was promised, photos of the work, and every message in between. HowVeryDare organises that evidence into a timeline and a claim pack so you can demand a refund or take it further with confidence.

No. HowVeryDare is not a law firm and does not provide legal advice. It helps you act as a litigant in person by organising your own evidence and drafting documents you choose to send. We're the armoury, not the soldier — you stay in control of every decision.

HowVeryDare is currently in early access and we're inviting people from the waitlist first. Pricing will be announced before launch. Join the waitlist to be among the first to fight back and to hear the details as soon as they're confirmed.

Yes. We only collect what we need and we never sell your personal data. The website currently sets no tracking cookies. You can read the full detail in our Privacy Policy and Cookie Policy.